Armed with a love of lipstick and vintage film sirens, the founders of Belle en Argent partnered with our beauty brand agency to bring their vision for a luxury makeup line to life. Working to sharpen the brand concept, the DFM team developed a brand strategy centered around women in art. Inspired by art deco motifs in vintage cinemas, we created a custom primary beauty packaging design with architectural lines and a secondary beauty packaging design flooded with black-and-white imagery. This edgy new take on vintage themes continued throughout our work on the brand’s Shopify website design, show booth design, brand illustrations, and environmental retail concepts.

Seeking a refresh for their iconic prestige makeup line, LORAC reached out to our creative design agency to bring new life to the beloved Hollywood artistry brand. Working closely with the corporate team, we worked on brand positioning and identity design to reposition them to a more modern reflection of its signature Los Angeles heritage. With a new position in place, DFM refreshed LORAC’s franchise logo design, primary and secondary packaging design, and Magento website design—incorporating a sense of youthfulness and lightness while maintaining the brand’s professional artistry roots.